A-ha! indeed! Success! I wanted to try my hand at designing a logo that would grab attention, be hopeful and celebratory, and feel inviting. I also wanted something that could work as a header for a website or a magazine logo.
As I put on the finishing touches, my first test reviewer wandered in (a successful businessperson who has designed one or two logos himself) and took a look. He thought I met my goal, and made a chuckling comment about mixing Japanese anime and philosophy with hippie-esque dreams. He did feel the cloud behind the word needed to be tweaked for a bit more coverage. So, I will add that to my list of comments to ponder in the days to come.
But, back to the success! I knew what I was going for and sketched my idea out ahead of time. I was frankly quite nervous about re-creating my sketch in Adobe Illustrator. So, I set up my new file and then opened up one of last week’s tutorials to guide me along. My confidence improved as I navigated each step, applying the effects and the color scheme I wanted to the logo. At last, some small measure of comfort with Ai. I even braved the land of Google tutorials to learn how to create the cloud shape portion of the logo, and successfully navigated the fact that the screen shots were in German, not English.
In terms of design characteristics, I wanted to create a logo that presented a sense of completion, unity, and connectedness. I wanted a logo that brought a lift to the spirits, that offered a boost of confidence. The tagline “wisdom worth sharing” (and which I think could be positioned further to the right and lower — I’ll have to play with that) should wake some curiosity. Whose wisdom? Yours? Mine? Ours? The questions would hopefully lead the viewer to linger and explore the website or the magazine.
I think in the end analysis, I really like this draft logo because it does what Michael Tuck said in his article Gestalt Principles Applied in Design: “Gestalt principles aren’t artificial constructs that people have concocted to apply to design; they are attempts to describe and verbalize how we naturally perceive things.” Isn’t it nice to discover one’s internal optimism?